Estimate what a TikTok account can earn: the brand deal rate for its followers, niche and audience country, and what Creator Rewards pays per 1,000 qualified views. A deep check by username prices from the account's real views.
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Estimate what a TikTok account can earn: the brand deal rate for its followers, niche and audience country, and what Creator Rewards pays per 1,000 qualified views. A deep check by username prices from the account's real views.
TikTok pays creators directly through a few programs, but for most accounts the biggest payments come from brands. Here is each income stream and who qualifies.
TikTok's payout for original videos of one minute or longer. You need to be 18 or older, with at least 10,000 followers and 100,000 video views in the last 30 days. Only qualified views count: views of at least 5 seconds from the For You feed that the viewer did not mark as not interested. TikTok says rewards depend on originality, play duration, search value and audience engagement, and it publishes no fixed rate per view.
A brand pays a flat fee for a sponsored video, directly or through TikTok One, TikTok's marketplace for creator campaigns. There is no follower minimum, and for most creators this is the largest income stream. The calculator on this page prices it.
Viewers buy coins and send them as gifts during a LIVE, and gifts turn into Diamonds the creator can withdraw. TikTok sets that conversion at its own discretion and publishes no value per gift; coins also cost less on TikTok's website than in the app. Creators must be 18 or older and live where LIVE Gifts are offered.
Creators earn a commission on products sold through their videos and LIVEs. The seller sets the rate for each product, anywhere from 1% to 80% of the sale.
Followers pay a monthly fee for subscriber perks. Creators receive 50% of subscription revenue plus a bonus of up to 20%, and in the US and Canada 70% plus up to 20% since October 2025. It needs 10,000 followers and 100,000 video views in the last month, or eligibility to go LIVE.
| Income stream | Who can earn | How it pays |
|---|---|---|
| Creator Rewards Program | 18+, 10,000 followers, 100,000 views in 30 days | Per 1,000 qualified views on videos of 1 minute or more |
| Brand deals | Any account a brand wants to work with | Flat fee per video, agreed with the brand |
| LIVE gifts | 18+, in a country where LIVE Gifts are offered | Gifts turn into Diamonds at a rate TikTok sets |
| Subscriptions | 10,000 followers and 100,000 views last month, or LIVE eligibility | 50% + up to 20% bonus (70% + up to 20% in the US and Canada) |
| TikTok Shop affiliate | Creators approved for TikTok Shop in their country | Commission set by the seller, 1% to 80% of the sale |
Program rules from TikTok's newsroom, Creator Academy and help pages, checked September 2026. TikTok changes eligibility by country and over time.
The math is simple: qualified views ÷ 1,000 × RPM, where RPM is what TikTok pays per 1,000 qualified views. TikTok does not publish an RPM, and reported figures sit around $0.40 to $1.00 per 1,000 qualified views, moving with watch time, audience country and niche.
Two things shrink the result before RPM does. Qualified views are only part of a video's total: views under 5 seconds, views from outside the For You feed and views from ineligible regions do not count. And only videos of one minute or longer earn, so a 40-second hit earns nothing from the program, however many views it gets.
| Qualified views | Estimated payout |
|---|---|
| 10,000 | $4 to $10 |
| 100,000 | $40 to $100 |
| 250,000 | $100 to $250 |
| 1,000,000 | $400 to $1,000 |
| 10,000,000 | $4,000 to $10,000 |
Qualified views on eligible videos only. The RPM range comes from creator payout reports compiled by Influencer Marketing Hub (May 2026) and others; TikTok does not publish one.
The calculator above runs ChamsPilot's rate engine, the same one creators use inside their dashboard. It prices one sponsored TikTok video from the numbers you enter.
80,000 followers is the mid tier, so the $1,200 floor is the starting point: estimated reach of 14,400 views at $10 per 1,000 prices far lower. The beauty premium lifts it to $1,440 and a mostly US audience to $2,016.
The calculator returns $1,512 conservative, $2,016 market and $2,822 premium for one sponsored video. If the brand also wants to run it as a paid ad, each figure rises by 35%.
A 25,000-follower fitness account with a global audience lands at $165, $220 and $308: the $200 micro floor times the 1.1 fitness premium.
The manual estimate assumes an account performs like an average account of its size. The deep check does not. With a free ChamsPilot account, enter a TikTok username and the tool looks up that account's public numbers: followers, and the views, likes and comments on its recent videos.
It then prices from the views the account really gets: average views ÷ 1,000 × CPM (when recent views are not available, it assumes 15% of followers see a video). The CPM starts at $8 for TikTok and changes with engagement (average likes per follower): ×1.4 above 5%, ×1.2 above 3%, ×1.0 above 1% and ×0.6 at 1% or less. You see a per-post range from 0.7 to 1.5 times that price, plus an agency rate and a direct brand rate.
Example: an account averaging 36,000 views with 4.2% engagement prices at $9.60 per 1,000 views, or $241 to $518 per post. Two accounts with the same follower count can land far apart once their real views are counted, which is exactly what a brand checks before it pays.
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Enter followers, and if you like your average likes, niche, audience country, usage rights and exclusivity. The calculator starts from the market floor for your follower tier, applies your niche and audience multipliers and returns a conservative, market and premium price for one sponsored video. No sign-up is needed.
The estimate prices an account like an average account of its size. The deep check, with a free account, looks up a real TikTok username and prices from the average views of its recent videos and its engagement, so an account whose videos get few views is priced lower and a strong one higher.
The price it returns is for brand deals. Creator Rewards pays per 1,000 qualified views on videos of one minute or longer, so use the views table on this page for that part and add the two together.
It is a starting range, not a quote. Every floor, multiplier and formula is on this page, so you can see why a number came out as it did. The final price also depends on the brief: how many videos, usage rights, deadlines and exclusivity.
Through the Creator Rewards Program, reported figures sit around $0.40 to $1.00 per 1,000 qualified views. Only views of 5 seconds or more from the For You feed count, only videos of one minute or longer earn, and TikTok publishes no fixed rate.
At the reported $0.40 to $1.00 per 1,000 qualified views, about 100,000 to 250,000 qualified views on eligible videos. A single sponsored video often pays more: this calculator prices one video from a 10,000-follower general account at $150 to $280.
TikTok does not publish it. Gifts convert into Diamonds at a rate TikTok sets and can change, and the same coins cost more in the app than on TikTok's website. Calculator sites commonly use about $0.005 per Diamond, so treat any coins-to-dollars figure as an estimate and check the balance TikTok shows you before counting on it.
Not from Creator Rewards or Subscriptions, which need 10,000 followers. LIVE gifts need an account that is eligible to go LIVE, and brand deals have no follower minimum: a small account with a clear niche and strong engagement can still sell sponsored videos.
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