Influencer Earnings Estimator
Enter a TikTok, Instagram or YouTube username to estimate what that creator earns per sponsored post, from the views and engagement on recent posts. A free account shows the full ranges.
Enter a TikTok, Instagram or YouTube username to estimate what that creator earns per sponsored post, from the views and engagement on recent posts. A free account shows the full ranges.
ChamsPilot · Free Tools
Enter a TikTok, Instagram or YouTube username to estimate what that creator earns per sponsored post, from the views and engagement on recent posts. A free account shows the full ranges.
Take an account averaging 36,000 views per post with 4.2% engagement. The estimator prices a sponsored post differently on each platform, because advertisers pay different rates for the same attention.
| Platform | CPM used | Per post | Agency rate | Direct brand |
|---|---|---|---|---|
| TikTok | $9.60 | $241 to $518 | $172 to $380 | $276 to $518 |
| $14.40 | $362 to $777 | $259 to $570 | $414 to $777 | |
| YouTube | $21.60 | $544 to $1,166 | $388 to $855 | $622 to $1,166 |
Computed with the estimator's own formula. Engagement of 0.8% would halve every figure.
The range a creator can reasonably quote for one sponsored post.
Agencies buy in volume and keep a margin, so the fee that reaches the creator is lower.
A brand dealing with the creator directly pays no middleman, so the floor is higher.
Creator Rewards pays per 1,000 qualified views on videos of one minute or more, for accounts with 10,000 followers and 100,000 views in 30 days.
The Partner Program shares 55% of ad revenue on long videos and 45% on Shorts, from 1,000 subscribers.
No pay per view for most creators: Gifts, Subscriptions and invite-only bonuses, with most income from brands.
Subscriptions at a 50/50 split (60/40 or 70/30 through the Plus Program), Bits at 1 cent each and 55% of ad revenue for streamers who run 3 minutes of ads per hour.
Original Content Rewards since September 2026, for Premium subscribers with 500 verified followers and 500,000 verified impressions in 90 days.
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4.5 / 5 · 2,260 ratings
These ratings cover this tool and the others built on the same engine. They come from people we have worked with and from visitors rating here. How we collect them
You cannot see their bank statement, but you can estimate what their audience is worth. Enter their username here: the estimator prices a sponsored post from the views and engagement on their recent posts, which is how brands and agencies size an offer.
For the same views, this estimator prices a YouTube sponsorship highest: it starts from an $18 CPM, against $12 on Instagram and $8 on TikTok. Direct payouts differ too: YouTube shares ad revenue on long videos and Shorts, TikTok pays per qualified view through Creator Rewards, and most Instagram income comes from brands.
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