YouTube Money Calculator
Estimate a YouTube channel's income: what ads pay per 1,000 views, how Shorts differ from long videos, and the sponsored video rate for your subscribers, niche and audience country.
Estimate a YouTube channel's income: what ads pay per 1,000 views, how Shorts differ from long videos, and the sponsored video rate for your subscribers, niche and audience country.
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Estimate a YouTube channel's income: what ads pay per 1,000 views, how Shorts differ from long videos, and the sponsored video rate for your subscribers, niche and audience country.
Cost per 1,000 ad impressions, before YouTube takes its share. It only counts views where an ad actually played, which is why it looks higher than what a creator earns.
YouTube defines RPM as your total revenue, after its revenue share, per 1,000 views. It counts every view, including views with no ad, and adds YouTube Premium, channel memberships and Super Chat. That is why RPM is lower than CPM, and why it is the number to multiply your views by.
On long-form videos creators receive 55% of the ad revenue their videos generate. On Shorts, ad revenue is pooled and creators receive 45% of the share allocated to them.
Long videos earn from the ads shown in and around them, and the creator keeps 55% of that revenue. Shorts work differently: revenue from ads between Shorts is pooled, part of it pays for music licensing, and creators keep 45% of what is allocated to them by their share of views.
The result is a much lower rate per view. Six creators told Digiday in February 2025 that their Shorts RPM stayed under $0.20, against $3 to $6 on their long videos. Shorts are still useful for reach and subscribers; the income comes mostly from long videos and sponsors.
Multiply views by RPM and divide by 1,000. At the ranges in the table below, 100,000 long-form views earn about $400 to $1,200 in education and $1,500 to $4,000 in finance, while 1 million Shorts views at under $0.20 RPM earn under $200.
Where viewers live can move RPM as much as niche does. A creator network that measured 300 channels between May 2025 and May 2026 (AIR Media-Tech) found median RPMs of about $2 to $2.50 for gaming, tech, music and entertainment, below most published ranges, so start from the low end until your own analytics say otherwise.
| Niche | Reported RPM | 10,000 views | 100,000 views | 1 million views |
|---|---|---|---|---|
| Finance | $15 to $40+ | $150 to $400 | $1,500 to $4,000 | $15,000 to $40,000 |
| Business | $8 to $25 | $80 to $250 | $800 to $2,500 | $8,000 to $25,000 |
| Tech | $5 to $15 | $50 to $150 | $500 to $1,500 | $5,000 to $15,000 |
| Education | $4 to $12 | $40 to $120 | $400 to $1,200 | $4,000 to $12,000 |
| Gaming | $2 to $6 | $20 to $60 | $200 to $600 | $2,000 to $6,000 |
| Entertainment | $1 to $5 | $10 to $50 | $100 to $500 | $1,000 to $5,000 |
| Shorts (any niche) | under $0.20 | under $2 | under $20 | under $200 |
Long-form RPM ranges as published by Influencer Marketing Hub (July 2026); Shorts from creators interviewed by Digiday (February 2025). YouTube publishes no RPM by niche, and audience country moves the figure.
At least 1,000 subscribers and either 4,000 valid public watch hours in the last 12 months or 10 million valid public Shorts views in the last 90 days, plus a channel in good standing in an eligible country.
New applicants will need 8,000 qualified watch hours in the last 365 days or 20 million qualified Shorts views in the last 90 days, with the 1,000-subscriber requirement unchanged. To share in Shorts ad and subscription revenue, a channel will need 10 million qualified Shorts views in 90 days. Channels already in the program are not affected, according to YouTube's announcement of August 10, 2026.
With 500 subscribers, 3 public uploads in the last 90 days and either 3,000 watch hours in 12 months or 3 million Shorts views in 90 days, a channel can join for fan funding: channel memberships, Super Chat, Super Stickers and Super Thanks, of which creators receive 70%.
Sponsors do not pay your RPM. They pay a flat fee for an integration, and the calculator above prices that fee from your subscribers, the format, your niche and your audience country.
Example: a tech channel with 150,000 subscribers and a global audience gets $3,150, $4,200 and $5,880 for a long-form integration, and $840, $1,120 and $1,568 for a sponsored Short. With a mostly US audience the long-form market price becomes $5,880.
| Tier (subscribers) | Long-form integration | YouTube Short |
|---|---|---|
| Nano (under 10,000) | $100 | $40 |
| Micro (10,000 to 50,000) | $500 | $150 |
| Mid (50,000 to 500,000) | $3,000 | $800 |
| Macro (500,000 to 1 million) | $12,000 | $3,500 |
| Mega (over 1 million) | $50,000 | $15,000 |
The engine also prices estimated views at $22 per 1,000 for long-form and $6 per 1,000 for Shorts and keeps the higher figure; for most channels that is the floor. It then applies the niche premium (tech 1.4, education 1.05, gaming 0.95), the audience country (a mostly US audience 1.4) and any usage rights (+35%) or exclusivity.
Subscriber counts age badly: a channel can have 150,000 subscribers and videos that average 8,000 views. The deep check, available with a free account, looks up the channel's public numbers and prices from the average views of its recent videos (without them, it assumes 15% of subscribers watch): views ÷ 1,000 × CPM, starting at $18 for YouTube and adjusted by engagement (×1.4 above 5%, ×1.2 above 3%, ×1.0 above 1%, ×0.6 at 1% or less).
Example: a channel averaging 36,000 views with 4.2% engagement prices at $21.60 per 1,000 views, or $544 to $1,166 per sponsored video. With 0.8% engagement the same views price at $272 to $583.
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Enter subscribers, then choose a long-form video or a Short, your niche and your audience country. The calculator starts from the market floor for your tier and format, applies the multipliers and returns a conservative, market and premium price for one sponsored video. No sign-up is needed.
CPM is what advertisers pay per 1,000 ad impressions before YouTube's share. RPM is what you receive per 1,000 views after the share, spread across every view, including views that showed no ad. That is why RPM is the number to multiply your views by.
Usually a flat fee per video, sized from the views the channel's recent videos get. That is why the deep check prices from average views rather than subscribers: a channel with many subscribers and weak recent views gets smaller offers.
It is a starting range. Ad revenue moves with the season, the audience country and the niche, and sponsorship fees depend on the brief: integration length, usage rights and exclusivity. Every floor and multiplier the calculator uses is listed on this page.
It depends on your RPM, what a channel earns per 1,000 views after YouTube's share. Published long-form ranges run from about $1 to $5 in entertainment to $15 to $40 or more in finance, and Shorts often pay under $0.20 per 1,000 views. Where your viewers live can move it as much as your niche.
On long videos, roughly $1,000 to $5,000 in entertainment and $15,000 to $40,000 in finance at published RPM ranges; on Shorts, often under $200. A sponsorship on the same video is paid separately, as a flat fee agreed with the brand.
Much less than long videos. Creators keep 45% of the Shorts ad revenue allocated to them, and creators interviewed by Digiday in 2025 reported Shorts RPMs under $0.20 per 1,000 views, against $3 to $6 on their long videos.
1,000 subscribers for the YouTube Partner Program, plus 4,000 public watch hours in 12 months or 10 million Shorts views in 90 days. From February 1, 2027, new applicants need 8,000 qualified watch hours or 20 million qualified Shorts views instead. Sponsorships have no such threshold.
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