ChamsPilot · Free Tools
Find out exactly how much to charge brands per post, reel, story or video on Instagram, TikTok and YouTube · based on real 2026 market rates. Free.
| Add-on | Typical uplift | Why it costs more |
|---|---|---|
| Paid usage / whitelisting rights | +30% – 50% per 30 days | brand runs ads with your face & audience data |
| Category exclusivity | +20% – 40% | you're locked out of competitor deals |
| Raw footage handover | +15% – 30% | brand re-edits and reuses your content |
| Rush delivery (under 7 days) | +15% – 25% | you reshuffle your content calendar |
| Link in bio / pinned comment | +10% – 20% | extended placement beyond the post |
Never bundle these free · agencies budget for them separately and expect line items.
Most creators undercharge because they guess. Our free calculator turns real engagement and live market CPM into a defensible rate range · the same data our AI uses to help creators close bigger brand deals.
Follower tier, real engagement rate, niche demand, content format and audience geography all move your price. We weigh each instead of using a flat per-follower myth.
We benchmark against current CPMs and thousands of real sponsored-deal data points, updated continuously, so your estimate reflects {year} rates · not last year's.
Brands and agencies pay differently. We show both so you never leave money on the table or price yourself out of a partnership.
A number is only useful if you can defend it. ChamsPilot's AI turns your estimate into a negotiation-ready rate and helps you counter, justify and close.
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Always. Whitelisting and paid usage let the brand run ads through your identity · standard pricing adds 30–50% per 30 days of usage. Unlimited perpetual usage should cost multiples of the base rate, not a flat add-on.
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