Sponsorship Rate Calculator
Enter your followers, engagement rate and niche to get a fair price range for a post, Reel, TikTok or YouTube integration. The formula is written out below.
Enter your followers, engagement rate and niche to get a fair price range for a post, Reel, TikTok or YouTube integration. The formula is written out below.
ChamsPilot · Free Tools
Enter your followers, engagement rate and niche to get a fair price range for a post, Reel, TikTok or YouTube integration. The formula is written out below.
Nothing is hidden: this is the exact calculation the tool runs in your browser.
| Format | Low | High |
|---|---|---|
| Feed post | $736 | $1,150 |
| Reel | $994 | $1,553 |
| Story (3 frames) | $331 | $517 |
| Post + Story bundle | $1,178 | $1,840 |
50 × $12 × 1.33 (4% / 3%) × 1.15 (beauty) = $920 before the format factor.
The same formula at 3% engagement in a lifestyle niche, for the main format on each platform. Start here, then adjust for your own numbers.
| Followers | Instagram feed post | TikTok dedicated video | YouTube 60-90s integration |
|---|---|---|---|
| 10,000 | $96 to $150 | $80 to $125 | $200 to $313 |
| 50,000 | $480 to $750 | $400 to $625 | $1,000 to $1,563 |
| 100,000 | $960 to $1,500 | $800 to $1,250 | $2,000 to $3,125 |
| 500,000 | $4,800 to $7,500 | $4,000 to $6,250 | $10,000 to $15,625 |
At 6% engagement these ranges double; at 1.5% engagement or lower they halve.
An Instagram account with 20,000 followers and 8% engagement gets the same feed post range ($480 to $750) as an account with 100,000 followers and 1% engagement. The engagement factor tops out at 2.5 and bottoms out at 0.5, so a small, active audience can price like an account five times its size.
Brands check that number. Before you quote a premium, measure your engagement rate properly and run your own account through a fake follower check: a clean audience is the evidence behind a high rate.
Ask for the deliverables, usage, exclusivity and timeline first. A quick post with 12 months of paid ads is a different job.
A post on your own channel and the brand running your video as an ad are two products. Price the second one per month of use.
If the budget is fixed, remove a Story frame or a revision round and keep your price per format.
A YouTube integration and a TikTok have different base rates and production time, so quote each on its own line.
Agree when you get paid, for example part upfront, before you post, then invoice the day the content goes live.
| Add-on | Common range | Why it costs more |
|---|---|---|
| Paid usage / whitelisting rights | +30% to 50% per 30 days | the brand runs ads with your face and your content |
| Category exclusivity | +20% to 40% | you turn down competing brands for the period |
| Raw footage handover | +15% to 30% | the brand re-edits and reuses your content |
| Rush delivery (under 7 days) | +15% to 25% | you move other work to hit the date |
| Link in bio / pinned comment | +10% to 20% | placement that lasts beyond the post |
Ranges creators and talent managers commonly quote. Put each add-on on its own line so a brand can drop it instead of cutting your base rate.
All Free Creator Tools Fake Follower Checker TikTok Fake Follower Checker Instagram Fake Follower Checker YouTube Fake Subscriber Checker YouTube Fake Views Checker TikTok Fake Views Checker Instagram Fake Views Checker TikTok Fake Engagement Checker Instagram Fake Engagement Checker YouTube Fake Engagement Checker YouTube Fake Views & Engagement Tracker TikTok Fake Views & Engagement Tracker Instagram Fake Views & Engagement Tracker TikTok Money Calculator Instagram Earnings Calculator YouTube Money Calculator Influencer Earnings Estimator Public Snapchat Story Viewer AI Script Maker AI Brief Maker AI Contract Maker AI Contract Reviewer Free PDF Editor Free DOCX Editor Free Invoice Generator Brand Deal Scam Checker Brand Pitch Email Generator Brand Contact Email Finder Brand Deal Finder Brand Deal Page Find Creators UGC Creator Rate Calculator Unsubscribe from Emails Email Spam Checker Brand Deal Reply Generator AI Media Kit Generator TikTok Engagement Rate Calculator Instagram Engagement Rate Calculator YouTube Engagement Rate Calculator LinkedIn Engagement Rate Calculator Twitter / X Money Calculator Twitch Earnings Calculator Hashtag Generator UGC Contract Template Brand Outreach Email Template Free Media Kit Template Best Free Creator CRM
4.5 / 5 · 2,257 ratings
These ratings cover this tool and the others built on the same engine. They come from people we have worked with and from visitors rating here. How we collect them
Start from your followers and engagement, not a flat fee. With this calculator's formula, a 50,000-follower Instagram account at 3% engagement in a lifestyle niche lands at $480 to $750 per feed post; a stronger niche or higher engagement pushes it up. Then add usage rights and exclusivity as separate lines.
This calculator starts from $12 per 1,000 followers for an Instagram post, $10 for a TikTok video and $25 for a YouTube integration at 3% engagement, before the niche and format factors. Treat any per-1,000 figure as a starting point, not a price list.
Micro-influencers can charge more per follower than bigger accounts when their engagement is high. At 10,000 followers and 6% engagement the calculator gives $192 to $300 for an Instagram feed post in a lifestyle niche.
Yes. Posting on your own channel is one price; letting the brand run your content as ads or on its own channels is another. Price it per month of use and keep exclusivity as a separate line.
Per follower, yes in this calculator: $10 per 1,000 followers for a dedicated TikTok against $25 per 1,000 subscribers for a 60-90 second YouTube integration, and a dedicated YouTube video is 2.4 times that integration.
Open near the high end when your engagement is above 3%, the brand wants usage rights or the deadline is tight. The low end is where you stop negotiating, not your first offer.
Yes. The range for your main format shows right away with no account. A free account unlocks the full rate card: every format plus the usage rights, exclusivity and rush add-ons.
Create a free ChamsPilot account
Read in another language: Français Español العربية 简体中文 繁體中文