Describe the product, the goal and the platform. The AI writes a creator-ready brief with deliverables, do's and don'ts, key messages, hashtags with the #ad disclosure, a timeline and usage rights, which you can download as a Word document.
ChamsPilot · Free Tools
Describe the product, the goal and the platform. The AI writes a creator-ready brief with deliverables, do's and don'ts, key messages, hashtags with the #ad disclosure, a timeline and usage rights, which you can download as a Word document.
Two or three sentences on the campaign, then measurable goals. With no goals given, it proposes awareness, engagement and conversion targets you can edit.
Key features, the value to the buyer and the people the content should reach.
Each deliverable you listed, with its format and length.
At least five do's and four don'ts, including no misleading claims, no attacks on competitors and a visible ad disclosure.
Three to five talking points, brand and community hashtags, and the #ad or #sponsored tag.
Steps from signing to publishing with standard review windows, for example brand approval within 3 days.
A full clause: the creator keeps ownership, the brand may repost with credit for 12 months, 90 days of paid ads are included and longer paid use costs extra.
Only the payment terms you gave. With none, it suggests 50% on script approval and 50% on publishing.
| Section | What to put in it | What goes wrong without it |
|---|---|---|
| Deliverables | Exact formats, counts and lengths | Wrong content and reshoots |
| Key messages | Three to five talking points | Off-brand scripts |
| Do's and don'ts | Banned claims, competitor rules, disclosure | Compliance problems after posting |
| Compensation | Amount, schedule and method | Invoice disputes |
| Usage rights | Where and for how long the content may run | Arguments over ads later |
| Timeline | Script, approval, production and posting steps | Missed campaign dates |
The generator writes every one of these sections; check the terms it proposes before you send the brief.
An illustration. Inputs: GlowSkin Serum, a lightweight vitamin C serum for a morning routine; goal: product launch; platform: TikTok; budget $5,000 to $15,000; audience: women 18 to 35 who follow skincare creators; deliverables: 2 TikTok videos and 3 Instagram Stories. The brief comes back in this order:
| Influencer campaign | UGC campaign | |
|---|---|---|
| Who posts | The creator, to their own audience | The brand, on its own channels and ads |
| What the brief stresses | Key messages, disclosure, posting dates | Hooks, product angles, formats, raw and edited files |
| Usage rights | Reposting with credit | A license for the brand's own posts and paid ads |
| Goal to pick in the form | Awareness, sales, launch or engagement | UGC content |
Pick UGC content as the goal so the brief is written for videos the brand will publish itself.
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4.5 / 5 · 1,422 ratings
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The document a brand sends a creator before a paid collaboration: the goal, the product and its key messages, exact deliverables, content rules, disclosure, payment, usage rights and dates. A clear brief is what keeps a creator from filming the wrong thing twice.
Enter the product name and description, then the platform, campaign goal, budget, audience, deliverables and any notes. The AI writes each section of the brief, uses only your figures for budget and deliverables, and proposes common market terms where you gave none.
Yes. Signed in, you can download the brief as a DOCX file to edit and send. On most plans the file carries a small ChamsPilot header and footer.
You can generate 2 briefs without an account, and a free account lets you read and download them. Signed-in accounts then use the brief allowance of their plan, or of their trial while it runs.
The campaign goal, the product and its key messages, exact deliverables with formats and dates, do's and don'ts, the disclosure rule, payment terms, usage rights and a timeline with approval windows. The generator writes each as its own section.
One to two pages suits most campaigns: long enough to fix deliverables, rules and dates, short enough that creators read all of it. Put the detail in the deliverables and the do's and don'ts, not in the brand's history.
They focus on the content rather than the creator's audience: the hook, the product angles to show, the formats and lengths, raw or edited files, and what the brand may do with the videos in ads.
Yes, in ChamsPilot accounts whose plan includes the brief builder, such as brand and agency plans and their trials: publish a brief as a shareable page, add images, edit it anytime and answer the questions creators send about it.
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