Instagram Earnings Calculator
Instagram pays most creators through brand deals, not per view. Price a sponsored Reel, feed post, carousel or Story from your followers, engagement, niche and audience country, or run a deep check by username.
Instagram pays most creators through brand deals, not per view. Price a sponsored Reel, feed post, carousel or Story from your followers, engagement, niche and audience country, or run a deep check by username.
ChamsPilot · Free Tools
Instagram pays most creators through brand deals, not per view. Price a sponsored Reel, feed post, carousel or Story from your followers, engagement, niche and audience country, or run a deep check by username.
Not for most creators. Instagram stopped its Reels Play bonus in the US in March 2023, and bonuses since then have been invite-only. The ways Instagram pays directly are Gifts on Reels (creators report about $0.01 per Star), Subscriptions and badges in Live, and each depends on viewers choosing to pay.
For most accounts the money comes from brands: a sponsored Reel, post, carousel or Story. Collabstr's 2026 report on more than 21,000 collaborations put the average paid per Instagram collaboration at $193, with about 80% of all deals under $300, so the size of your audience and niche decides where you land.
| Tier | Followers | Price per feed post |
|---|---|---|
| Nano | under 10,000 | $10 to $100 |
| Micro | 10,000 to 100,000 | $100 to $500 |
| Mid-tier | 100,000 to 500,000 | $500 to $5,000 |
| Macro | 500,000 to 1 million | $5,000 to $10,000 |
| Mega | over 1 million | $10,000 and up |
Influencer Marketing Hub, August 2026, which prices a Story at 30% to 50% of a post and a Reel at 1.2 to 1.5 times. Collabstr's 2026 report on 21,000+ collaborations found an average of $193 paid per Instagram collaboration.
Brands pay per piece of content, and the format changes the price. These are the market floors the calculator above starts from.
| Tier (followers) | Reel | Carousel | Feed post | Story |
|---|---|---|---|---|
| Nano (under 10,000) | $75 | $60 | $50 | $25 |
| Micro (10,000 to 50,000) | $300 | $250 | $200 | $75 |
| Mid (50,000 to 500,000) | $1,500 | $1,200 | $1,000 | $300 |
| Macro (500,000 to 1 million) | $7,500 | $6,000 | $5,000 | $1,500 |
| Mega (over 1 million) | $35,000 | $30,000 | $25,000 | $7,500 |
Floors before the niche premium, the audience country, usage rights (+35%) and exclusivity. The engine also prices estimated reach ($14 per 1,000 for a Reel, $12 for a carousel, $10 for a feed post, $4 for a Story) and keeps the higher figure.
1,100 average likes on 25,000 followers is 4.4% engagement. The calculator blends it with the micro-tier average of 3.8% (60% yours, 40% the average) to 4.16%, then starts from the micro floors and applies the fitness premium of 1.1.
Result, conservative to premium: a Reel $248 to $462 (market $330), a carousel $206 to $385, a feed post $165 to $308 and a Story $62 to $115. In this calculator Stories price lowest (they disappear after 24 hours) and Reels highest.
The same account with a mostly UK audience would multiply each figure by 1.3, and a 120,000-follower fashion account with a UK audience prices a Reel at $1,682 to $3,140.
Two accounts with 25,000 followers do not get the same offer. Brands and agencies look at likes, comments, saves and shares relative to followers or reach, because a large audience that ignores posts sells nothing. Adding your average likes to the calculator lets your real engagement move the estimate.
Bought or inactive followers lower that rate and are one of the first things a brand audits. Check your own numbers before a negotiation, and check a creator's before you pay.
With a free account, the deep check looks up an Instagram account's public numbers and prices from the average views of its recent posts rather than its follower count (when recent posts show no views, it assumes 15% of followers see a post): views ÷ 1,000 × CPM, starting at $12 for Instagram and adjusted by engagement (×1.4 above 5%, ×1.2 above 3%, ×1.0 above 1%, ×0.6 at 1% or less).
Example: an account averaging 36,000 views with 4.2% engagement prices at $14.40 per 1,000 views, or $362 to $777 per post, with a separate agency rate and direct brand rate.
| Niche | Multiplier |
|---|---|
| Finance | 1.60 |
| Luxury | 1.55 |
| Tech | 1.40 |
| Business, automotive | 1.35 |
| Crypto | 1.30 |
| Health | 1.25 |
| Beauty | 1.20 |
| Fashion, travel | 1.15 |
| Fitness, parenting, sports | 1.10 |
| Food, education, lifestyle | 1.05 |
| General | 1.00 |
| Gaming, music | 0.95 |
Niches whose brands sell high-value products, such as finance and luxury, carry the highest multipliers.
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Enter followers, your average likes if you know them, the format, your niche and your audience country. The calculator starts from the market floor for your tier and format, lets your real engagement adjust it, applies the multipliers and returns a conservative, market and premium price.
In this calculator a Reel starts from a higher floor than a feed post in every tier ($300 against $200 for a micro account), and a Story from the lowest. Brands usually pay more for video that can keep reaching people outside your followers.
Followers set the tier, but views show what a post really delivers. The deep check prices from the average views of an account's recent posts, so a big account whose posts are rarely seen is priced lower than its follower count suggests.
It is a starting range, not a quote. Usage rights, exclusivity, the number of deliverables and deadlines all change the final fee, and the floors and multipliers the calculator uses are listed on this page so you can check the math.
Nothing directly for most creators, because Instagram does not pay per view. Views pay only through invite-only bonuses whose rates are not published. What 10,000 views are worth comes from brands: an account whose Reels reach 10,000 people can price a sponsored Reel from its followers and engagement with the calculator above.
From brand deals, this calculator prices one sponsored feed post from a 10,000-follower general account at $150 to $280, and a Reel higher. Niche, engagement and where your followers live can move that substantially: a finance account with a US audience prices more than double.
Not per view. The Reels Play bonus ended in the US in March 2023. Reels earn through Gifts from viewers, invite-only bonuses and, above all, sponsored Reels that brands pay for.
Stories price lowest of the formats: on this calculator the floor is $25 for a nano account, $75 for micro and $300 for mid-tier, before niche, audience country and rights. Offer Stories as an add-on to a Reel or post rather than on their own.
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