Calculate engagement from reactions, comments and reposts by impressions or by followers, for a personal profile or a company page. Nothing you type leaves your browser unless you choose to save it to your account.
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Calculate engagement from reactions, comments and reposts by impressions or by followers, for a personal profile or a company page. Nothing you type leaves your browser unless you choose to save it to your account.
LinkedIn calculates an engagement rate for company pages. For a personal profile you work it out yourself; this calculator does it from reactions, comments and reposts.
(reactions + comments + reposts) ÷ impressions × 100. Impressions show how many times the post was displayed, including to people outside your network, so this is the fairest measure of a single post. Enter impressions and the calculator uses them.
(reactions + comments + reposts) ÷ followers × 100. Use it when impressions are not available, for example when you compare someone else's posts.
Every reaction type counts as one reaction: Like, Celebrate, Support, Love, Insightful and Funny. LinkedIn's own page analytics also counts clicks as interactions, so its rate for a company post is usually higher than this calculator's.
A company page and a personal profile are measured with different analytics, so compare profiles with profiles and pages with pages.
LinkedIn defines engagement rate as interactions per impression and counts clicks, reactions, comments and shares as interactions, so its figure for a post runs higher than a calculation without clicks, like this one.
| Post format | Average engagement rate |
|---|---|
| Document (PDF carousel) | 7.00% |
| Multi-image | 6.45% |
| Video | 6.00% |
| Image | 5.30% |
| Text only | 4.50% |
| Poll | 4.20% |
| Link | 3.25% |
| All posts | 5.20% |
Socialinsider LinkedIn benchmarks (March 2026): 1.3 million posts from 16,645 company pages, January 2024 to December 2025, counting likes, comments, shares and clicks. No figures by page size are published.
| Grade | Engagement rate | What it means |
|---|---|---|
| Excellent | 4% or more | Near or above the 5.20% page average on this page, even though that figure also counts clicks. |
| Great | 2% to 4% | A solid rate without clicks. Compare it with your own earlier posts in the same format. |
| Average | 1% to 2% | The middle band. In the benchmarks on this page, documents and images engaged more than links. |
| Below average | Under 1% | Check the format, and whether the post reached the people it was written for. |
The thresholds this calculator uses for LinkedIn, counting reactions, comments and reposts. LinkedIn's own engagement rate also counts clicks, so it reads higher than this one.
A post gets 9,800 impressions, 210 reactions, 38 comments and 12 reposts: 260 interactions.
By impressions: 260 ÷ 9,800 × 100 = 2.65%, graded great. By followers: 260 ÷ 8,500 × 100 = 3.06%, also great.
Groups that agree to react to and comment on each other's posts exist on every platform; a 2020 NYU study of Instagram found more than 400 of them organized on Telegram. Their activity arrives in the first minutes, from the same names every time, with short generic comments.
Who is engaging: job titles and companies that match the audience a sponsor wants, and comments that discuss the post. A lower rate from decision-makers is worth more than a high rate from a pod.
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In this calculator: reactions of every type, comments and reposts. LinkedIn's own page analytics also counts clicks, so its engagement rate for a company post runs higher than a reactions, comments and reposts calculation.
Company pages averaged 5.20% by impressions in Socialinsider's 2026 benchmarks, which count clicks as well as reactions, comments and shares, and documents did best at 7.00%. Without clicks the rate is lower. This calculator grades 4% or more as excellent and 2% to 4% as great.
Impressions, whenever you can see them in your post analytics: they count the times the post was actually shown. Followers are the fallback when you compare other people's posts and cannot see their impressions.
For B2B brands, yes: they care who engages. A modest rate from people in the roles and companies a brand sells to is worth more to it than a high rate from an engagement pod, so show both the rate and who is engaging.
Under your own post, click the impressions count or View analytics. LinkedIn shows the post's impressions, reactions, comments and reposts. Impressions are visible only to the author, so for someone else's post you have to divide by their follower count instead.
In this calculator every interaction counts once. In practice a comment is worth more: it takes more effort than a reaction, and LinkedIn can show it to the commenter's own network, which carries the post further. When two posts have the same rate, the one with more comments usually did more for you.
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