ChamsPilot · Free Tools
B2B-specific formula and benchmarks. LinkedIn engagement plays differently than other platforms · this tool grades you against B2B norms.
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Reactions (all variants count: like, celebrate, support, insightful, etc.), comments, and reposts. Saves and shares-via-DM are not counted because LinkedIn does not surface them in the public counter.
Personal brand creators see 2-4% on follower-based engagement. Anything above 4% is excellent. Company pages typically hit 0.5-1.5%. Articles and long-form posts engage roughly 30% better than short status updates on LinkedIn.
Use impressions if LinkedIn analytics shows them · it is the truer signal of actual reach. Use followers as a proxy when impressions are not available. Personal accounts have access to per-post impressions in the analytics tab.
For B2B creators, LinkedIn engagement converts to enterprise leads at a much higher rate than TikTok or Instagram. A 2% engagement rate on LinkedIn often produces more revenue than an 8% rate on TikTok if your audience is purchase decision-makers.