TikTok Engagement Rate Calculator
Calculate engagement per view or per follower for a TikTok video or a whole account. Nothing you type leaves your browser unless you choose to save it to your account.
Calculate engagement per view or per follower for a TikTok video or a whole account. Nothing you type leaves your browser unless you choose to save it to your account.
ChamsPilot · Free Tools
Calculate engagement per view or per follower for a TikTok video or a whole account. Nothing you type leaves your browser unless you choose to save it to your account.
There are two versions of the formula, and this calculator uses whichever your numbers allow. Say which one you used whenever you quote a rate.
(likes + comments + shares) ÷ views × 100. TikTok One uses this formula in its campaign reports. Enter the video's views and the calculator switches to it.
(likes + comments + shares) ÷ followers × 100. It needs only public numbers, so it is the quick way to compare accounts you do not own.
This calculator adds likes, comments and shares. TikTok also shows favorites (saves), and some benchmarks, such as Socialinsider's, add them, so say which interactions you counted whenever you quote a rate.
For an account figure, add up the interactions and views of your last 10 videos and run the totals, rather than averaging ten separate percentages.
It depends on the formula, so compare your rate with a benchmark measured the same way. TikTok One, TikTok's creator marketplace, defines engagement rate as (likes + comments + shares) ÷ video views, the formula this calculator uses when you enter views.
Measured by followers instead, brand accounts sit far lower: the Quid and Rival IQ 2026 report put the median TikTok post at 2.01% of followers. A creator rate by views of about 4% is ordinary; this calculator grades 6% or more as excellent.
| Followers | Average engagement rate by views |
|---|---|
| 1,000 to 5,000 | 4.40% |
| 5,000 to 10,000 | 4.00% |
| 10,000 to 50,000 | 3.90% |
| 50,000 to 100,000 | 3.75% |
| 100,000 to 1 million | 3.95% |
Socialinsider TikTok benchmarks (April 2026): 2 million videos from 214,507 profiles, January 2024 to December 2025, counting saves as well as likes, comments and shares. Without saves, as in this calculator, the same videos score a little lower.
| Grade | Engagement rate | What it means |
|---|---|---|
| Excellent | 6% or more | Well above the by-views averages on this page (3.75% to 4.40%). |
| Great | 4% to 6% | At or above the by-views averages on this page. |
| Average | 2% to 4% | By views, under the averages on this page. By followers, around or above the 2.01% brand median. |
| Below average | Under 2% | Below the averages either way. Check for inactive or fake followers, or a content and audience mismatch. |
The thresholds this calculator uses for TikTok, whether the rate is by views or by followers. The bar is higher than on Instagram, YouTube or LinkedIn because engagement on TikTok runs higher.
An account with 25,000 followers posts a video that reaches 40,000 views and collects 1,450 likes, 150 comments and 100 shares: 1,700 interactions.
By followers: 1,700 ÷ 25,000 × 100 = 6.8%, graded excellent. By views: 1,700 ÷ 40,000 × 100 = 4.25%, graded great. Both are true: the per-view figure describes how the people who watched responded, while the per-follower figure also counts followers who never saw the video.
Bot and inactive followers never like or comment, so every thousand bought followers adds to the denominator and nothing to the interactions. A follower rate far below what similar accounts get, while follower count keeps climbing, is one of the classic signs.
Purchased views rarely come with likes and comments. A video with a large view count and very few interactions per view deserves a closer look.
Paid likes or groups that like each other's posts inflate the top of the formula. Comments that are generic, early and from the same accounts every time give it away.
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Add the likes, comments and shares on a video, divide by its views and multiply by 100. If you do not have views, divide by followers instead. For an account, add up the last 10 videos' interactions and views first, then divide.
Compare it with a benchmark measured the same way. By views, Socialinsider's 2026 TikTok benchmarks put the average between 3.75% and 4.40% across account sizes, highest under 5,000 followers, counting saves too. This calculator grades 6% or more as excellent and 4% to 6% as great.
Not unless you choose to. The calculation runs in your browser, and the numbers you type are sent to ChamsPilot and stored only if you press Save to my account.
Because it shows whether an audience responds, which a follower count cannot. Brands compare it with accounts of a similar size, and a rate far below that range is a reason to audit the followers before paying for a video.
Views, whenever you have them. Much of a TikTok video's audience finds it on the For You feed rather than through your profile, so a follower-based rate swings wildly: a viral video looks like a huge rate and a quiet week looks like a collapse. Per-view engagement describes the video itself, which is what a brand is paying for.
Because the video reached far more people than follow you. When a post goes viral, its likes, comments and shares can outnumber your followers, and a follower-based rate passes 100%. This calculator caps the result at 100%; enter the video's views to get a per-view rate that stays meaningful.
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