ChamsPilot · Free Tools
Run the same engagement-rate formula brands and agencies use to vet creators. Pure client-side, your numbers never leave your browser.
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Add up likes, comments, and shares on a post, divide by follower count, then multiply by 100. Formula: ((likes + comments + shares) / followers) * 100. Use views as the denominator if you have access to that data · that yields a more accurate
TikTok averages 4-7% engagement, much higher than Instagram (1-3%) or YouTube (1-2%). Anything above 6% is excellent. Below 1% usually signals fake followers or poor audience targeting.
No. The calculator runs entirely in your browser. We never log, store, or send your numbers to any server.
Brands pay for results, not vanity metrics. A 50K-follower account with 8% engagement outperforms a 500K account with 0.5% engagement on every campaign metric. Engagement rate is the single best honest predictor of campaign ROI.