ChamsPilot · Free Tools
The exact formula brands and agencies use to vet Instagram creators. Type your numbers, get your rate, see how you compare to your tier.
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Engagement rate by reach is the gold standard: ((likes + comments + saves + shares) / reach) * 100. If you only have follower count, use ((likes + comments) / followers) * 100. The first formula is more honest because it accounts for the actual people who saw the post.
Across all account sizes, the Instagram average is 1.5-3%. Anything above 3% is great, above 5% is excellent. Nano accounts (under 10K) can hit 8%+, while celebrities often see 0.5-1.5% due to large but passive audiences.
Reels: 1.5-3% (highest reach but algorithmic). Posts: 1-2.5% (most consistent). Stories: 0.5-1% (smaller numerator since reach is the denominator). Reels usually win on both reach and engagement combined.
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YouTube engagement is naturally lower than TikTok or Instagram because viewers passively consume long-form video. 1% is average, 2-4% is good, anything above 4% is excellent. Per-video engagement (likes + comments / views) matters more than per-subscriber engagement on YouTube.