Twitter / X Money Calculator
Enter your followers, monthly impressions from Premium users and engagement rate to estimate X content payouts, sponsored post rates and a brand retainer.
Enter your followers, monthly impressions from Premium users and engagement rate to estimate X content payouts, sponsored post rates and a brand retainer.
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Enter your followers, monthly impressions from Premium users and engagement rate to estimate X content payouts, sponsored post rates and a brand retainer.
Since September 8, 2026, X pays through Original Content Rewards, which replaced Creator Revenue Sharing. You need an X Premium, Premium+ or Premium Business subscription, to be 18 or older, 500 verified followers and 500,000 Home Timeline impressions from verified users in the last 90 days, with replies excluded.
Payouts are based on qualified impressions: unique views of your original posts by Premium users in the Home Timeline, with at least half the post on screen. X publishes no rate per impression.
Every two weeks, with a $30 minimum outside the US. US creators are paid through X Money with no minimum.
Followers pay a monthly fee for subscriber-only posts. X says creators receive up to about 97% of that revenue, after payment processing and app store fees.
A brand pays a flat fee for a post, a thread or a pinned post, agreed with the creator and paid directly.
The $0.50 to $4 rate is this calculator's assumption, not a figure from X. Because X only pays for impressions from Premium users, enter those rather than your total impressions, and plan on the low end.
| Income stream | How it is estimated | Rate used |
|---|---|---|
| Content payouts (Original Content Rewards) | Monthly impressions from Premium users, weighted by your engagement rate (0.6x to 2x) | $0.50 to $4 per 1,000 impressions |
| Sponsored post | Your follower tier, adjusted for engagement rate | The top of the range is 2.4x the bottom |
| Brand deal (monthly retainer) | Built on the sponsored-post rate | 1.5x the low post rate to 2.5x the high one |
| Engagement rate | Capped at 15% for the estimate | A higher rate raises both the content payouts and the post price |
These are this calculator's working assumptions, not rates published by X. X pays only for unique impressions from Premium users and changes its rules over time, so treat the result as a starting range.
With 200,000 monthly impressions from Premium users, the engagement factor is 0.83, so content payouts come to $83 to $667.
One sponsored post: 50,000 followers is the 1.5 tier, and 2.5% engagement gives 0.95, so 50,000 × $8 per 1,000 × 1.5 × 0.95 = $570, up to $1,368. A retainer runs $855 to $3,420.
Monthly total: $653 to $5,455. Most of the range comes from brands, not from X's payouts.
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Through Original Content Rewards, which replaced Creator Revenue Sharing on September 8, 2026. X pays Premium subscribers with 500 verified followers and 500,000 verified Home Timeline impressions in 90 days, based on unique impressions from Premium users, and publishes no rate per impression.
There is no public rate card. This calculator starts from $8 per 1,000 followers, scaled by follower tier and engagement, and gives a range whose top is 2.4 times the bottom: $570 to $1,368 for a 50,000-follower account with 2.5% engagement.
Yes. The calculator runs in your browser, and the numbers you enter are not sent anywhere unless you choose to save them to your account.
Post original content that Premium users see and engage with, since that is what Original Content Rewards pays for, keep your engagement rate up, and sell sponsored posts and retainers directly to brands in your niche.
For Original Content Rewards, yes: X pays only Premium, Premium+ and Premium Business subscribers who meet its thresholds, 500 verified followers and 500,000 verified impressions in 90 days. Sponsored posts agreed directly with brands do not depend on that program.
Start from your followers and engagement rate, which is what this calculator does, then adjust for your niche: finance, B2B and tech audiences buy higher-ticket products, so their posts can price above lifestyle accounts of the same size. Quote a range, and price a thread or a pinned post above a single post.
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